You may have seen the Society’s campaign on the “Red Finger,” the 100 Avenue Road tower, in the Ham and High this week. As our planning representative, Alan Selwyn explained: the deadline set by Camden for objections to the new planning proposal is Sunday 6 April.
We are concerned that the tranquil pedestrian square by the Hampstead Theatre will become the main route for deliveries.
We say: deliveries to the new buildings should enter via the Avenue Road/ A41 main road. That is what was agreed for the construction traffic.
The original tower was to be a bland grey colour. Now they propose red brick ‘to fit in ’ with the local area. This will make it stick out like an ugly red finger.
We say: it should be made it less rudely obtrusive as it will tower over our local streets.
The Belsize Society will be objecting on these and other grounds (see flyer). To add your comments by April 6th go to the Camden planning portal OR ANY TIME email: planning@camden.gov.uk Subject header: 2025/0852/P.