With the surprise closure of the historic Ye Olde Swiss Cottage pub, Belsize Society is involved in the campaign to save the pub site for the community. The pub, which gave its name to the area, ceased trading after nearly 200 years, at two weeks’ notice, on February 1.
Builders have already removed the wrought iron pub name on the roof and all the wooden signs. The interior is now being stripped out. Immediately before the closure, staff said the historic photos of the area that adorned the walls and anything else of value would be put into storage by Sam Smith’s Brewery, which has run the pub since the early 1980s. The Brewery has refused to tell the local and national press, and BBC London News, what will happen to the pub after the sale.
With the closure, BelSoc is attempting to save the pub as an ACV, short for “an asset of community value.” The Belsize Society is among those applying to Camden Council for the pub to be listed as an ACV.
As the Ham & High explains in its lead story on February 6, an ACV “is defined as a building or other land whose main use has recently been or is presently used to further the social wellbeing or social interests of the local community and could do so in the future.”
The paper reports that Camden Labour Councillors have also put in an application for ACV status. But Primrose Hill Ward Councillor, Matt Cooper, told the Ham & High that he was not sure whether the Labour group is eligible to apply, and the decision would rest with Camden planning officials. He added: “We wanted to get the application in because the fact that it’s in means nothing should happen and officers know that we’re looking at it.”
ACV status would give the community the right for 5 years to be informed if the pub is put up for sale and the right to bid to buy the premises – if the money can be raised, within six months. But an ACV doesn’t stop an owner selling the asset or applying for planning permission to change the building.
The Society has noted that the Tavern is not on Camden’s “Local List”’ of notable buildings. It is asking Camden’s Planners to consider this urgently. The pub is not in the Belsize Conservation Area. Unlike the Washington in England’s Lane, it is not Listed by English Heritage and internal changes do not need planning permission. The pub has always been in the “Swiss chalet” style. But the current Alpine style woodwork dates from the 1960s.
The sudden closure of the Swiss Cottage pub raises wider questions about the protection of other valued local buildings. Camden’s map of Assets of Community Value shows there are no active protections in Belsize Park. The only ACV, the Steele’s pub on Haverstock Hill, ran out in May 2020.
Belsize Society is currently considering whether there are buildings locally, not just pubs, that have “social interests,” which can include cultural, recreational and sporting interests, where other applications for ACV status could be made.
If you have suggestions, please contact info@belsize.org.uk.